Anaheim, California, is home to the happiest place on Earth. This slogan is attributed to the wonders of Disneyland, and tourists who visit Anaheim know about the countless other attractions that make this city uniquely appealing. However, for many of the locals, true happiness can only be found on the beach.Surfing is almost an addiction, and those who discover it often find that there is no turning back. True surfers will get up at dawn, hitting the waves at 6 AM before work and planning weekends around the best surfing spots. While such fanatics have usually already scouted and tried all the popular surfing breaks in Southern California, guests may have a harder time knowing where to start.Anaheim itself does not have any direct access to the coast. However, this thriving tourist getaway is a short distance from many prominent beaches in the area. To give this classic Californian pastime a try, consider these four surfing spots during a trip to Anaheim.1. Huntington Beach. When it comes to surfing, there is never a better place to start than Huntington Beach. In fact, the sport is so popular here that the beach is actually known as Surf City USA. This beach is perfectly tailored for surf culture and has numerous surf shops near the coast to support surfers of all skill levels. Novices can enjoy surf lessons while experts flock to Huntington Beach every July for the U.S. Open of surfing. Off the beach, guests can learn more about the sport and its distinctive history at the International Surfing Museum or the Surfers’ Hall of Fame. There is even a Surfing Walk of Fame to commemorate the best of the sport.Huntington Beach is about 20 miles from Anaheim, making it easily accessible for a day trip. The beach stretches for 3.5 miles and features the longest concrete pier for public use in California. While it is a surfing hot spot, the beach is popular for many other reasons as well. There are often concerts on the sand, and the city nearby has numerous shops and restaurants. All in all, Huntington Beach is a great choice for a day on the water while visiting Anaheim.2. Seal Beach. While many of the beaches near Anaheim are bustling with crowds, Seal Beach is a bit quieter. This beach is much less developed for tourism than other coastal areas, making the beach quainter. In all, Seal Beach is also much smaller with only one mile of coastline to enjoy, but the water is still a great place to give surfing a try. This quieter atmosphere makes Seal Beach especially popular with locals, and avid surfers enjoy the waves best with a south swell. Surf lessons for all ages are available, and Seal Beach also welcomes Surfing Santa each holiday season. All this makes Seal Beach an ideal choice for those who may be nervous about getting up on the board for the first time.Seal Beach is the most northern option for surfing in Orange County and is approximately 22 miles from downtime Anaheim. It is also the home of the longest wooden pier in California, and numerous television shows and movies have been filmed along the shores. The town itself has an old-fashioned feel and is inviting for tourists looking to shop or eat during their time on the beach.3. Newport Beach. Newport Beach is a vast seaside attraction with miles of coastline to enjoy. While the entire stretch of sand has something to offer, the best surfing is regarded to be at the 54th and 56th Street breaks, which both offer distinctive thrills. Another popular spot on Newport Beach is the Wedge. The Wedge is situated at the end of the Balboa Peninsula and is known for its challenging bodysurfing opportunities. These spots are usually quite crowded and may be best for those with some surfing experience. However, other stretches of Newport Beach provide opportunities for gentler waves, which may be best suited for beginners and casual surfers.Newport Beach is located to the south of Anaheim, farther down the coastline from Huntington Beach. There are plenty of other opportunities for fun at Newport Beach as well since the area is full of energy and life. Newport Beach has the largest small craft yacht harbor in the country, and there are many opportunities to enjoy a harbor cruise during a visit. There are also plenty of other attractions nearby including Balboa Park, Catalina Island and upscale shopping at Fashion Island.4. Laguna Beach. These days, Laguna Beach may be best known for the TV show filmed there, but Laguna Beach has been a popular surfing spot for years. The main beach is on the small side, which offers guests a more intimate experience on the water. Beyond that, the rest of Laguna Beach has unique inlets and unexpected patches of sand. This makes Laguna Beach a great place to explore, and the rocky inlets provide some great opportunities to surf. Some of the most common spots include Agate, St. Ann’s, Rockpile and Thalia Street. There are also opportunities for surf lessons available for those who may not be familiar with the sport.Laguna Beach is 27 miles from Anaheim, which makes it accessible for a day trip. Although the area is popular, it still retains its low-key vibe, and the nearby town has a strong connection with the arts. Over the summer, Laguna Beach is home to a number of art festivals. The secluded beaches and coves are also well suited for walking, tide pooling, diving and more. There is also plenty of trendy shopping, upscale eating and other amenities to enjoy while visiting Laguna Beach.While many guests take a day to frolic on the sands while visiting Anaheim, few understand the real appeal of the water. For many people in California, the beach is not simply an attraction. Rather, it is a way of life. Discover it for yourself on your next trip to Anaheim.
How Can Digital Marketing Work for Your Business?
There is no question that we live in the digital world and from this perspective; it is significant that your business has magnificent presence in the digital space. Internet marketing or digital marketing is the marketing future across the world with full of advantages as compared to traditional marketing. Here are the few reasons why digital marketing is important for every business:
Provides equal opportunity to all kinds of businesses.
More cost effective as compared to traditional Marketing.
Delivers more conversions.
Helps in generating more Revenues.
Facilitates interaction with targeted audience.
Also caters to mobile customers.
It helps in earning people trusts
All these reasons show that digital marketing or digital modes of communication are quicker, result driven and more adaptable. To optimize your business and drive conversions, it is essential to know about all the digital marketing elements, which are as follows:SEO (Search Engine Optimization)In the layman’s terms, SEO is a marketing discipline, which focuses on organic (non-paid) visibility on search engines. SEO is not only related to making your website or online presence better for search engines but also about making it better for people. To provide relevant results to its audience, Google regularly updates its algorithms. Because of this regular updates by Google, many experts say that their effort is futile but their results or SEO is dead. However the truth is that Google tries to filter the websites that don’t deserve to be on the top of search Engine Result Pages (SERP’s).SEO is one of the most cost-effective strategies that will bring organic traffic to your website. So, there is no doubt in investing in SEO work.SEM (Search Engine Marketing)It is the most effective and comprehensive strategy to grow your business and drive more traffic to your website in an increasingly competitive market. With lots of business presence on digital platform and all of them keeping their eyes on the same, it is significant to advertise online, and SEM is one of the best ways to promote or advertise your business. It is done primarily through paid effort, which is why it is also called as Paid Search Marketing.The SEM domain is diverse and complicated, so on the basis of the structure of your business, you may choose PPC (Pay per Click) or CPM (Cost Per-Thousand Impressions) or CPC (Cost per Click). Google AdWords (Google) and Bing ads (Yahoo) are the most popular platforms for SEM.Content CreationContent creation is an effective marketing method and even after the changes in Google’s algorithms like Penguin, Panda or Humming bird update, content is still the most significant metric while measuring the search results. Content can be presented in many ways, such as blogs, e-books, case studies, how to guides, question & answer articles, banners, infographics, images, news updates, videos or content for social media sites.You can create content on any topic related to your business (if you are creative), and then skillfully link it to your business indirectly. The content should be professional and search engine optimized. It is always better to leave certain things in hands of professionals to achieve success in your business. There are many Content Writing as well as Content Marketing agencies which not only write the content in the professional way but also promote it on digital media to create brand awareness and bring traffic, which in turn convert to your customers.SMM (Social Media Marketing)Social Media Marketing uses social networking sites (like Facebook, Instagram, LinkedIn, Twitter, Pinterest etc.) as a tool of promoting websites and bringing traffic towards your business.The basic goal of SMM is to engage or communicate with the users, increase brand visibility and reach more customers. Having an active Social Media Presence (engage on daily basis) has become an invaluable part to expand your reach, which as a result will build your own reputation and brand.Mobile MarketingThe consistent use of smartphones in daily life has brought this technique of marketing. This technique would definitely give more exposure to your business as mobile has become an integral part of our life. Mobile marketing can be done in various ways. Some of them are as:
App-Based marketing
In-Game Mobile Marketing
SMS
Mobile Search Ads
Mobile Image ads
Email MarketingEmailing is one of the easiest and inexpensive ways to advertise your business and products or services as compared to all other digital marketing strategies. Below are some of the reasons how email marketing can help in growth of your business:
Email has wider reach
Email delivers your communication
Email drives conversions
Email results in higher ROI(Return on Investment)
It is an open platform and will remain there forever
All the above reasons, shows that email marketing is the most effective marketing channel that can help you to connect with audience and drive sales and revenue for your business.ConclusionAs a marketer, you have many channels and strategies to promote your business online and reach your audience. It is important to choose different marketing strategies for your business to succeed online. However, the truth is the combination of different strategies can only serve your objectives better. A digital marketing agency offers all online solutions that can help you in achieving a high ROI. These agencies consult, strategize and execute to deliver the best. So, it is highly recommended to opt for professional digital marketing services to achieve online business success.
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Recruiter Technology, Why Recruiters Need To Embrace Technology
I have been in recruitment for over 15 years and am a true believer in the use of good technology within the recruitment process. This has led me to make it a mission to keep informed of what resources are being developed and made available on the technology front within recruitment.I have therefore conducted continuous and extensive research in this area and have been involved in developing software and tools specific to our industry.This brings me to an interesting topic which has come up time and time again during my research and discussions with numerous recruiters, I am sure all recruiters have discussed this in length and with much passion at some time. The replacement of recruiters and the recruitment process by technology!I have heard from some clients as well as recruiters that some feel our days are numbered, as technology, for example on-line job portals / boards, both general and in-house developed will soon replace us.These are my thoughts and findings on this issue: Technology is fantastic! A great resource for Recruiters and should be embraced with open arms.
Many recruiters are afraid of technology, they would still prefer to work with flip cards and say that anyone using technology is not a “Real Recruiter”!My experience is: ignore technology and “Real Recruiter” or not your business is doomed, it will not progress far into the future as a viable entity. You will be replaced.Technology is not a replacement for recruiters but a powerful tool to assist us, make us more productive, give us more reach, make us more competitive. We should (in fact must) welcome it as many other industries and professions do. How many accounting packages are out their that could and in many cases do “replace” accountants in certain aspects, yet the demand for accountants is still high.Why are we so insecure about our industry!I am aware that recruiters and the recruiting industry has taken a battering over a long period but one thing we can not doubt is that we are necessary, in fact essential! We too are always in demand – even if some folk like to tell us otherwise.I have had clients try their own portal / on-line database, only to realise how difficult the recruitment function actually is, mainly their own portals only bring about more work and less recruitment success, as they get piles of responses, many whom they can never use, but they still need to manage.
They generally come back for assistance, even if it is with their own portal as an additional tool.Recruiters should be getting in first, start using the excellent technology available, become recruitment technology experts and then use this knowledge to your advantage, sell your knowledge of recruitment technology tools to your clients, make it an added benefit to your clients.If clients want to use technology in recruiting we should encourage it and be involved in the process of decision making and choices as to which technology is most suitable. Introduce them to technologies using your expertise. This may seem like a bad business approach to those who feel they are in danger of losing their jobs to technology, but if you explain and demonstrate to your clients how a combination of the right technology along with a knowledgeable recruiting professional will produce the most desired results, then you maintain control, you lead the process, you are able to make yourself an indispensable part of the recruitment process.This is better then trying to persuade them not to use recruitment technology or just waiting for your business with them to possibly shrink as they find appropriate technology themselves or find a recruiting professional who is willing to guide them in this process.Developments in recruitment technology are inevitable and in fact very necessary to ensure our industry, as well as the market in general, thrives. We can not have archaic recruitment processes trying to keep up with modern market human resource demands.So, lets encourage more development by researching and using the tools and technology available to us, only by using the technology do we make it viable for the developers of these tools to continue enhancing and fine tuning to suit our requirements and needs. After all we are the recruiting experts and should therefore be the main contributor to how these systems operate.Technology will no more replace us then it will any other profession – unless we force it to!
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